Think you need a native mobile app? Here’s why you should consider a PWA instead.

Soooooooo many of our clients approach us with a request for an iPhone or Android app, assuming that their only option is to have their app listed in the Apple or Google Play stores. However, the truth is that 99.9% of our clients don't actually need an app in the traditional sense. What they need is a Progressive Web App (PWA), which can deliver 80-90% of the functionality of a native app without the to meet the stringent standards of the app stores.

To meet your requirements, we will develop your web app using one of our low-code platforms, carefully selecting the one that suits your needs the best. Once the web app is complete, we will utilise a "wrapper" program to convert it into an installable PWA. This allows users to directly install the PWA onto their devices, providing them with a seamless experience.

In fact, you might already be using PWAs without even realising it. Some well-known examples of PWAs include Twitter Lite, Spotify, Starbucks, Uber, Tinder, Pinterest, Trivago, and many more.

Some famous examples of Progressive Web Apps

Here are the advantages of opting for a PWA:

• Installation on users' devices
  PWAs can be installed directly onto users' devices, complete with a customised app logo.

• Access to most native device features
  PWAs enable your app to leverage native device features, such as push notifications (e.g., new message alerts), location services, camera access, and more.

• Minimal storage and faster downloads
  PWAs consume significantly less storage space on users' devices, resulting in faster download times.

• Superior user experience across devices
  PWAs provide an exceptional user experience, regardless of the device being used, as they are browser independent.

• Reduced development time
  PWAs require considerably less development time compared to building an app for the app stores.

Even though a PWA offers some significant advantages, there are some scenarios where a PWA may not be the ideal choice:

• Unable to function without connectivity
  If you require your app to function offline, PWAs rely on some level of connectivity and may not meet your needs.

• No app store discoverability
  One of the primary advantages of having your app listed in the app stores is the ability for users to discover and find your app. A PWA, on the other hand, requires users to visit a specific URL (e.g., your website) and then prompts them to download the app. This means that users must already be aware of your existence. If you have a customer-facing app and aim to reach potential users who are actively searching for similar apps, a PWA may not be the most suitable choice.

If you believe that an app (native of PWA!) would be the perfect addition or extension to your business, please book in a discovery call with us today. We would LOVE to explore the possibilities and collaborate with you to create something remarkable for your business.